#workoutathome: How Instructions in the Captions of Fitfluencers' Posts Impact Adolescents' Body Satisfaction and Intention to Exercise.

The present study examines how content of fitfluencers can be employed to improve body satisfaction and intention to exercise among adolescents. Specifically, this experimental study (N = 114 adolescents, age: 16-18) compares the effects of fitfluencer content with instructional captions that contain exercise or workout instructions (as a form of edutainment) with those of self-focused fitfluencer captions that emphasize the fitfluencer's appearance. These two types of captions are found to induce no significant differences in either body satisfaction or intention to exercise. In addition, there were no significant indirect effects via state appearance comparison or self-efficacy. The results do show that less state appearance comparisons increase body satisfaction, and that more self-efficacy increases body satisfaction and intention to exercise. The results suggest that instructions in fitfluencer captions do not differ from self-focused captions in their effects on body satisfaction and intention to exercise among adolescents.

Children's resilience during Covid-19 confinement. A child's perspective-Which general and media coping strategies are useful?

This study explored how children (9-13 years old) coped with the uncertain situation during the first Covid-19 confinement period (Spring 2020) and whether media helped them handle the situation. Based on a survey among 667 West-European (Belgian) children, we concluded that children used various strategies to cope with the situation. Seeking social support via social media and searching for distraction was applied by most children. Creating a comforting atmosphere was used by many, although not evaluated as an effective strategy. Whereas older children searched for Covid-19-related information, younger children indicated to avoid news media to regulate their emotions. The Covid-19 anxiety of parents in the confinement period impacted upon the general level of concerns of their children. The results offer policy recommendations on how to support children in handling the tensive Covid-19 situation, especially during lockdown periods.

VR outreach and meat reduction advocacy: The role of presence, empathic concern and speciesism in predicting meat reduction intentions.

The industrial farming and slaughtering of animals may be considered one of the most pressing ethical problems of our time, yet consumers remain empathically disconnected from food animals and continue to eat meat. Therefore, animal advocacy groups have started using virtual reality (VR) outreach to promote consumers' concern for food animals and persuade them to eat less meat. In this study, we examined whether a short 360° documentary depicting the life cycle of factory farmed pigs (from their lives on the farm to their death in the slaughterhouse) experienced in a VR format versus in a regular video format increases participants' intentions to eat less meat via an increased feeling of presence and empathic concern. Using a single factor experimental design, we randomly allocated participants (n = 84 after data-cleaning) to answer a questionnaire following one of both conditions (VR versus video documentary, each n = 42). Results confirmed our hypothesized serial mediation model; VR (versus video) had a positive influence on presence and additionally on empathic concern, leading to higher intentions of reduced meat consumption among participants. Yet, VR (versus video) also had a direct, negative effect on empathy when controlling for presence, so no total effect of medium format on intentions to reduce meat could be found. This counter-effect of VR on empathic concern could be explained by an increased level of speciesism among participants exposed to the VR (versus video) documentary, a finding that is consistent with prior literature on speciesism, cognitive dissonance and dissociation, and requires further confirmatory investigation. Limitations and implications for theory and practice of the study are considered.

Perceptions of water as commodity or uniqueness? The role of water value, scarcity concern and moral obligation on conservation behavior.

Water shortage will be an urgent worldwide concern in the coming decennia. This study examines individuals' perceptions of water's uniqueness in order to explore how these relate to (self-reported) conservation behaviors. The results of an online survey (n = 1013) in a Western European country showed that perceptions of water as a natural resource with unique assets positively influenced the value individuals attach to water and increased their concerns related to its scarcity. Both of these mediating variables (perceived water value and water scarcity concerns) strengthen individuals' moral obligations to conserve water, which appears to be an important mediating variable with regard to the positive impact perceived water uniqueness has on conservation behavior. People's perceptions of water's uniqueness are influenced by attributes focusing on its aesthetics and pureness, the hedonic (experiential) dimension of water, and, to a lesser extent, its naturalness. The utilitarian dimension of water does not predict the level of perceived uniqueness, and perceptions of water availability relate negatively to the perceived uniqueness of water. In particular, older females and respondents with a lower education level perceived the uniqueness of water to be high. The results of this study provide guidelines on how policy makers can promote water conservation by focusing on the meaning individuals attribute to water as a long-term behavioral change strategy. When individuals approach water as a commodity, the urge to conserve water is likely to stay low.

How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown.

Next to physical health problems and economic damage, the coronavirus disease 2019 (COVID-19) pandemic and associated lockdown measures taken by governments of many countries are expected to cause mental health problems. Especially for adolescents, who highly rely on social contacts with peers, the prolonged period of social isolation may have detrimental effects on their mental health. Based on the mood management theory, the current study examines if social media are beneficial for adolescents to cope with feelings of anxiety and loneliness during the quarantine. A survey study among 2,165 (Belgian) adolescents (13-19 years old) tested how feelings of anxiety and loneliness contributed to their happiness level, and whether different social media coping strategies (active, social relations, and humor) mediated these relations. Structural equation modeling revealed that feelings of loneliness had a higher negative impact on adolescents' happiness than feelings of anxiety. However, anxious participants indicated to use social media more often to actively seek for a manner to adapt to the current situation, and to a lesser extent as a way to keep in touch with friends and family. The indirect effect of anxiety on happiness through active coping was significantly positive. Participants who were feeling lonely were more inclined to use social media to cope with lacking social contact. However, this coping strategy was not significantly related to their happiness feelings. Humorous coping was positively related with feelings of happiness, but not influenced by loneliness or anxiety. To conclude, social media can be used as a constructive coping strategy for adolescents to deal with anxious feelings during the COVID-19 quarantine.

ECONOHEALTH: Placing helminth infections of livestock in an economic and social context.

Livestock farming is central to global food security and to the sustainability of rural communities throughout Europe. Animal health management has a major impact on farming efficiency. Although animal health research has provided effective prevention strategies for the major endemic diseases of livestock, these strategies typically provide solutions for single infectious diseases and they are often not adequately implemented due to farm-specific constraints. We propose a concept termed "ECONOHEALTH" which aims at including the economic and social context in our understanding of the factors that drive animal health. The concept is elaborated on using the example of the major helminthic diseases of cattle in temperate climate regions (gastrointestinal nematodes, liver fluke and lungworm). By considering major diseases simultaneously and placing disease-complexes in an economic and a social context, we believe that insights will be generated upon which more integrated, situation-adapted and thus more effective prevention strategies can be devised.

Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages.

Two experimental studies test the effectiveness of health versus appearance-related arguments in two-sided messages. The first study shows that two-sided messages to discourage suntanning are more effective when using appearance-focused instead of health-focused arguments. Study 2 elaborates on the underlying mechanism and extends the generalization of the results of the first study, by investigating two-sided messages to promote physical exercise. The results show that for health-motivated consumers, a health-focused message is more effective, whereas for appearance-motivated consumers, an appearance-focused message is more effective. This matching effect is mediated by argument relevance.

Analyzing consumers' reactions to news coverage of the 2011 Escherichia coli O104:H4 outbreak, using the Extended Parallel Processing Model.

This article describes and analyzes Flemish consumers' real-life reactions after reading online newspaper articles related to the enterohemorrhagic Escherichia coli (EHEC) O104:H4 outbreak associated with fresh produce in May and June 2011 in Germany. Using the Extended Parallel Processing Model (EPPM) as the theoretical framework, the present study explored the impact of Flemish (Belgian) online news coverage on consumers' perception of the risk induced by the EHEC outbreak and their behavioral intentions as consumers of fresh produce. After the consumers read a newspaper article related to the outbreak, EPPM concepts were measured, namely, perceived severity, susceptibility, self-efficacy, and affective response, combined with behavioral intentions to eat less fresh produce, to rinse fresh produce better, and to alert loved ones concerning the risk. The consumers' reactions were measured by inserting a link to an online survey below every online newspaper article on the EHEC outbreak that appeared in two substantial Flemish newspapers. The reactions of 6,312 respondents were collected within 9 days for 17 different online newspaper articles. Looking at the perceived values of the EPPM concepts, the perceived severity and the perceived susceptibility of the risk were, as expected, high. However, the consumers thought they could prevent the risk from happening, which stresses the importance of increasing consumers' knowledge of emerging food safety risks. Furthermore, analyses showed the moderating role of government trust and its influence on the way consumers perceived the risk, how worried they were, and their behavioral intentions.

Impact of an interactive anti-speeding threat appeal: how much threat is too much?

This study investigates the impact of an interactive television public-service announcement (PSA) containing an anti-speeding threat appeal on feelings of telepresence and behavioral intention. In a 2 × 2 × 2 between-subjects factorial design with 213 participants, the level of threat evoked by a traditional PSA, by the interactive part of the PSA (dedicated advertising location or DAL) and by the preceding program context are manipulated to be either low or high. The results support the assumptions of the Extended Parallel Processing Model with regard to the effect of the level of perceived threat and perceived efficacy in an interactive media environment, and the important role of telepresence as a processing variable. The results of the three-way interaction effect of threat evoked by the program, the PSA and the DAL on telepresence show that when the threat levels of the program and the PSA are both either low or high, exposure to the threatening information in the DAL does not generate a significantly higher feeling of telepresence. However, when a low-threat program is followed by a high-threat PSA, the threat level of the DAL has a positive effect on telepresence. The same trend is found with a high-threat program and a low-threat PSA, although the effect of the threat evoked by the DAL on telepresence is not significant at conventional levels. Finally, there is a positive effect of telepresence on the behavioral intention to reduce speeding, which is partly mediated by the viewer's perceived efficacy to follow the recommended behavior.

Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance.

In a sample of 170 youngsters, the effect of two versions of a public service announcement (PSA) threat appeal against speeding, placed in four different contexts, on evoked fear, perceived threat (severity and probability of occurrence), perceived response efficacy and self-efficacy, message involvement and anti-speeding attitude and anti-speeding intention is investigated. Evoked fear and perceived threat and efficacy independently influence message involvement. Message involvement is a full mediator between evoked fear, perceived threat and efficacy perception on the one hand, and attitudes towards the message and behavioral intention to accept the message on the other. Speeding experience has a significantly negative impact on anti-speeding attitudes. Message and medium context threat levels and context thematic congruency have a significant effect on evoked fear and to a lesser extent on perceived threat.

The impact of banners on digital television: the role of program interactivity and product involvement.

In a sample of 281 respondents, the effect of a noninteractive and a medium-interactive television program on recall and brand attitudes for low- and high-involvement products advertised in banners during these programs was investigated. Medium-interactive programs resulted in less product and brand recall and recognition of brands in embedded banner advertisements, but generated more positive brand attitudes than noninteractive programs. These effects were more outspoken for a high-involvement product than for a low-involvement product. The impact of perceived program interactivity on brand attitude is fully mediated program valence and involvement for low-involvement products, but not for high-involvement products, for which perceived program interactivity had a direct impact on brand attitude.